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Driven. The processwas one of clarifying and emphasising the key feature of the Aston Martin marque.. British sports car manufacturer, Aston Martin has unveiled its new logo. Haymarket Media Group, publishers of Autocar Business, takes your privacy seriously. motorrad terminates wsbk involvement On the nose of each car will also sit Aston Martin's original "button" logo as a neat throwback. But more important for Aston Martin's continued existence than a slightly redrawn logo are the wave of new investments that should give the firm some breathing room when it comes to launching refreshed models and preparing for an electrified future. The logo is handcrafted by artisans in Birminghams jewellery quarter. Driven' marks the next phase in our evolution of the Aston Martin brand, as we unleash its global potential and maximise our unique position at the cutting-edge of ultra-luxury and high performance., Marek Reichman, chief creative officer, added: Because we are designing to make people fall in love, to connect with the hearts and minds of our customers, every object we design at Aston Martin has deep meaning and intention and is created with honesty and emotion.. That news is accompanied by a $783 million plan to raise capital, with the Saudi Public Investment Fund becoming a major stakeholder. This website is made by BBC Studios Distribution. Includes access to the digital magazine. Please enable JavaScript or upgrade your browser by using one of the links below. The process was one of clarifying and emphasizing the key feature of the Aston Martin marque.. You need Internet Explorer 8 or above with Javascript Enabled to view this website. A wing is a traditional symbol of speed, freedom, dreams and exploring boundaries. It has since been overhauled and simplified, keeping in line with the contemporary design aesthetics. Because we are designed to make people fall in love, to connect with the hearts and minds of our customers, every object we design at Aston Martin has deep meaning and intention and is created with honesty and emotion," he said. Aston Martin Lagonda Limited is well-renowned British automaker of high-end sports cars. You are viewing a legacy page design. Thank you for subscribing to our newsletter. The wings on the logo now have a new design. Changed quite a bit, huh. And as part of this massive reinvestment, Aston Martin has also given a subtle update to its logo and coined a new tagline. You can unsubscribe via any email we send. A new logo and slogan arent the only changes in store for Aston Martin. The introduction of an Aston Martin SUV, the DBX, in 2021 was meant to bolster the British sports-car brand's sales and help the company that has outlived seven bankruptcies avoid an eighth. Get all the latest news, reviews and exclusives, direct to your inbox. Subscribe now and get up to 63% off the cover price. And on the livery itself? Visit our new website. vector volkswagen silver db9 aston martin vecteezy edit vectors Yep, papas got a brand new bag, and its a very subtle reworking of one of the most famous badges in the business. The Saudi backing will be joined by contributions from Stroll's investment group, Yew Tree, and Mercedes-Benz to raise $401.6 million, and an extra $381.2 million will be raised by issuing more shares. You may be able to find more information about this and similar content at, New Honda Civic Type R Downsized Its Wheels.

The updates are subtle but easy to spot: A deletion of the central line that swoops under the "Aston Martin" text and connects the two wings, and bolder lining across the board. The reinvestment plan, as first reported by Autocar, includes a $93.5 million deal with the Saudi Public Investment Fund (PIF) for a 16.7 percent stake in the company. The iconic wings badge has been synonymous with Aston Martin since 1927 when the original 'AM' logo was completely reformulated, with the Aston Martin name immersed within a new wings motif. Sorry, I couldn't carry on! Sir Stirling Mosss old Mercedes 230 SL is for sale, Bugatti will now sell you a 50 coffee at a dealership in London, BMW launches heated seat and steering wheel subscription service in the UK.

Aston Martin has unveiled its new logo. It will be a while before the new logo makes way to one of Aston Martin's sports car. New Honda Civic Type R: Where Are the Specs? Never miss an issue of the world's oldest car magazine subscribe to Autocar magazine today. This site is protected by reCAPTCHA and the Google Plus, get the exclusive Robb Report tote bag FREE. Aston Martin enlisted legendary art director and graphic designer Peter Savillewhos responsible for some of the most iconic album covers of all timeto reimagine its logo for the first time since 2003. Driven." The move comes just a week after Saudi Public Investment Fund (PIF) bought a 16.7% share in the firm as part of a 78 milliondeal, which also gave it two non-executive director seats on Astons board. The Aston Martin logo has undergone various modification throughout the years. EV Technology Group acquires Moke International for 46.2m, Aston Martin reveals huge 653m investment plan, Start-up Arrival warns it could lay off 800 staff to fund van project, Inside the industry: Shoring up Aston Martin is no easy task, Industry digest: Skills shortage keeps car bosses awake at night, Saudi Public Investment Fund (PIF) bought a 16.7% share in the firm as part of a 78 milliondeal, Mini Cooper S 5-Door Hatch Resolute Edition 2022 UK review, Peugeot 308 1.6 Hybrid 225 GT Premium 2022 UK review, Aston Martin DB11 4.0 V8 Auto Euro 6 (s/s) 2dr, Aston Martin DBS 5.2 V12 BiTurbo Superleggera Volante Auto Euro 6 (s/s) 2dr, Aston Martin Vantage 4.0 V8 Auto Euro 6 2dr, Aston Martin Vantage 4.7 V8 Euro 4 2dr (Euro 4), Aston Martin Vantage 4.7 V8 S Roadster Sportshift Euro 6 2dr (Euro 6), Aston Martin DB11 4.0 V8 Volante Auto Euro 6 (s/s) 2dr, Aston Martin Vanquish 6.0 V12 T-TronIII Euro 6 2dr (2+0). The profits we make from it go back to BBC programme-makers to help fund great new BBC programmes. Instead, one will get to see the new logo on the Aston Martin Aramco Cognizant F1 team's livery when they participate in French Grand Prix this coming weekend. But DBX sales haven't exactly taken off, and as of March, Aston Martin had a net debt of nearly $1.2 billion, according to Autocar. The new design and logo comes at a time when the manufacturer has received a massive investment from Saudi Arabias sovereign wealth fund. You wont have to wait long to see it, either. The brand new Aston Martin wings. Our car experts choose every product we feature. BBC is a trademark of the British Broadcasting Corporation. Privacy Policy and

The most recent iteration of the badge came in 2003 as the launch of Aston Martin's new global headquarters in Gaydon heralded a new chapter in the marque's illustrious history. Aston Martin's executive chairman Lawrence Stroll described this as a game-changing event" for the manufacturer. Subtle but necessary enhancements not only keep forms fresh, but allow for new technologies, situations and applications to be accommodated in the future. The refreshed wings arrive alongside a new motto"Intensity. This content is imported from {embed-name}. The differences from the previous version include a subtle update of the iconic wings, as well as a more contemporary overall look. Learn more about how we use your information when Saville said: The Aston Martin wings update is a classic example of the necessaryevolution of logotypes of provenance. 3982 cc | Petrol | Automatic (Dual Clutch) | 8.62 kmpl, 5198 cc | Petrol | Automatic (Dual Clutch) | 8.9 kmpl, 3982 cc | Petrol | Automatic (Torque Converter) | 8.5 kmpl, 3982 cc | Petrol | Automatic (Torque Converter) | 7.75 kmpl, 3982 cc | Petrol | Automatic (Torque Converter) | 8.85 kmpl, Benelli TRK702 to get front and rear cameras, Self-driving car with detachable steering unveiled, may hit roads by 2023, Delhi govt has good news for women looking to take up professional taxi driving, Pininfarina Battista electric hypercar enters production, 150 units to be built, Vietnam's VinFast taps banks for $4 billion EV factory funding deal, Maruti Suzuki Grand Vitara to get separate EV mode in Electric Hybrid variant, Maruti Suzuki Grand Vitara looks revealed, gets distinct taillight design, BMW G 310 RR India launch today: Price expectation, All-new Ather 450X Gen 3 launched with longer range and more features, Petrol, diesel prices reduced in Mumbai from today. Discover the official Aston Martin dealer network with over 140 dealers located around the world. The company says it expects to sell 6600 cars this year, so a big sales increase will be required for Aston Martin to reach its goals in 2025. According to a statement released by Aston Martin, the phrase "builds on Aston Martins strong, established reputation for combining luxurious craftsmanship and sophisticated design with high-octane emotion and intense driving pleasure, as defined by breath-taking new models such as DBX707, V12 Vantage and the uncompromising Aston Martin Valkyrie.". He's "designing to make people fall in love, to connect with the hearts and minds of [their] customers, every object [he] designs at Aston Martin has deep meaning and intention and is created with honesty and emotion. And flattening their badge is going to boost sales ha ha ha! The earliest known Aston Martin logo was introduced in 1921 and consisted of a simple merging of the letters A and M in black color, inside a black double-line circle. Aston Martin hopes a little freshening up will help change its fortunes. quiz The company has been a manufacturer of premium, powerful and hand-built cars for decades.

The new wing design will be seen for the first time this weekend on the Aston Martin AMR22 Formula 1 car at the French Grand Prix. The logo has been simplified.

Aston Martins 2003 and 2022 winged logos Our Automotive B2B brands and partners would like to keep you updated by email, View alternative language and regionalised websites. Driven.".

We will transfer this page to our new design shortly. The company also announced a new reinvestment plan late last week, according to Autocar. All rights reserved. He looked to simplify the emblem, thickening the line work, getting rid of a u-shaped line that ran below the brands name and swapping out the font for one thats more robust. Subtle but necessary enhancements not only keep forms fresh, but allow for newtechnologies, situations and applications to be accommodated in the future. phone and SMS with information and opportunities which we hope will help you in your work. Driven. Along with the logo, Aston Martin also gets a new slogan "Intensity. The Aston Martin logo incorporates the Optima typeface, a humanist sans-serif font created by German typeface designer Hermann Zapf. The logo, which was redesigned in collaboration with British art director and graphic designer Peter Saville, is minimally changed, simply removing the U-shaped line that previously ran beneath the "Aston Martin" text. We may earn a commission for purchases made through our links.

We may earn money from the links on this page. The logo is being reserved for the upcoming next generation sports car about which details are scarce as of now. Police Shut LA Bridge After Takeover, Crash, My M3s First Autocross Did Not Go as Planned, 320-Mile Chevy Blazer EV Takes Ultium Mainstream, The Lucid Air Grand Touring Performance Astounds, Car Gear We Use: Auto Tools and Products We Trust, McLaren Logo Comes From Cigarettes and Kiwis, BMW Won't Use Its New Logo on Any of Its Cars, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Driven". The storied British marque unveiled a new version of its winged logo on Wednesday. Now executive chairman Lawrence Stroll, who led a group of investors to take over the company in 2020, has announced a plan to raise $783 million in capital to pay down that debt and develop new models. There are also slight revisions to the font and the thickness of the lines in the wing design. I DON'T want messages from Autocar Business or other Automotive B2B brands via the following channels: Aston Martin says the revised logo's first appearance on a road car will be on its "next generation of sports cars," with updates to the Vantage, DB11, and DBS rumored for 2023. Nonetheless, it is widely regarded as one of the most iconic and widely recognized car logos ever created. The company confirmed the new logo will not be added to the already released Aston Martin DBX 707, Aston Martin V12 VantageorAston Martin Valkyrie hypercar. The Aston Martin wings update is a classic example of the necessary evolution of logotypes of provenance, said Saville. This page is available in alternative language and regionalised versions. Opinion: does Aston Martins new wings badge belong on a toy? The existing line-up of Aston Martin cars will not get the new logo. As of now, Aston Martin has five cars in its line-up.

All these colors signify qualities such as elegance, prestige, uniqueness, originality, excellence and environmental production of the company. Check new rates, In pics: Chevrolet Blazer EV creating quite a buzz in a Tesla dominated space, Porsche confident about making more profit selling electric cars, Hyundai launches new CNG variant of Grand i10 Nios, claimed mileage of 28 kms, Mahindra Scorpio-N introductory prices for automatic and 4WD variants revealed, Hero Electric to open second manufacturing plant in Punjab. The 2023 Honda Civic Type R Looks Far More Subtle, Tesla Sued Over Model 3 Structural Defects, NASCAR, IMSA Officially Confirm Chicago Race, The 2023 Toyota Crown Wants to Reinvent Sedans. The new wings were updated by Aston in collaboration with British art director and graphic designer Peter Saville. Like BMWs logo makeover from a couple of years back, the changes arent radical, but they make an already memorable design even sleeker. In its 109 years of history, this is the eighth time the manufacturer has updated its logo. A link has been emailed to you - check your inbox. Your information will be used in accordance with our privacy policy.

Astons got a new set of wings, only the eighth time in history theyve been updated. You may be able to find the same content in another format, or you may be able to find more information, at their web site. It will sit below their flagship Valkyrie and will be a more road-focused sports car that could be used on daily basis. Driven. The marque hopes that the direct, two-word tagline will help it attract a new and younger audience while remaining true to its core values. If you see any other differences, let us know in the comments. Logos 1996. This will drop Yew Tree's stake from 22 to 18.3 percent, but the group says it will buy an additional $126.4 million worth of shares to boost its stake back up. A further 575m in investmentwill be raised through a rights issue, which is expected to be undertaken this autumn. It was too laughable! It will debut on the livery of Aston's racing team. The automaker is also rolling out a new streamlined slogan it hopes will appeal to a new audience. This site is protected by reCAPTCHA and the Google By clicking subscribe, you agree to receive news, promotions and offers by email from Top Gear and BBC Studios.